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    EU – New Packaging and Packaging Waste Regulation

    May 14, 2025
    Sustainability

    If your business markets packaged products within the European Union, it’s crucial to stay informed about the EU PPWR (Regulation (EU) 2025/40). This regulation, published by the European Parliament and the Council of the European Union on January 22, 2025, sets comprehensive standards to enhance the sustainability and recyclability of packaging across all EU Member States. Officially entering into force on February 11, 2025, these regulations will apply from August 12, 2026.

    What is the EU PPWR?

    The EU Packaging and Packaging Waste Regulation (PPWR) is a transformative framework introduced to address sustainability concerns across all stages of packaging’s life cycle. It replaces older directives and brings harmonized rules to all EU Member States.

    The EU PPWR addresses the environmental impact of packaging throughout its entire lifecycle—from design and production to consumption, recycling, and disposal. It aims to reduce packaging waste significantly, increase recyclability, minimize hazardous substances, and clearly inform consumers about recycling practices. This regulation replaces Directive 94/62/EC on packaging and packaging waste and Decision 97/129/EC on identifying packaging materials.

    Sustainability and Recyclability Measures

    To reduce the environmental impact of packaging, the EU PPWR lays out firm requirements focused on recyclability and reduced reliance on harmful materials.

    Key sustainability objectives include:

    • Ensuring all packaging is fully recyclable by 2030.
    • Restricting hazardous substances, such as heavy metals and per- and polyfluoroalkyl substances (PFAS), particularly in food packaging.
    • Setting minimum recycled content targets specifically for plastic packaging by 2030 and 2040.
    • Minimizing packaging volume and encouraging reusable packaging solutions.

    These measures drive industries to innovate and adopt eco-friendly materials and efficient recycling processes.

    Labeling and Transparency in EU PPWR

    Enhancing consumer awareness is central to the regulation. The PPWR includes new labeling standards that aim to improve recycling outcomes through clearer information.

    Clear communication is crucial to achieving higher recycling rates. EU PPWR introduces mandatory labeling standards, requiring:

    • Harmonized labels detailing packaging material composition.
    • QR codes that provide consumers with accessible and precise sorting instructions.

    This digital approach facilitates recycling, empowering consumers to make informed decisions and enhancing overall recycling efficiency.

    Extended Producer Responsibility (EPR)

    Producers must now take greater responsibility for the full lifecycle of packaging waste. The regulation places emphasis on structured waste management and accountability.

    Under the EU PPWR, producers, importers, and distributors face increased obligations for packaging waste management, including:

    • Collection, recycling, and disposal responsibilities.
    • Detailed reporting and record-keeping to ensure transparency and accountability.

    Conformity Assessment and Documentation

    To comply with EU PPWR standards, businesses must verify packaging design and function against legal benchmarks. This ensures market-ready packaging meets environmental and safety expectations.

    Compliance involves thorough conformity assessments to verify packaging meets established environmental criteria. Businesses must:

    • Prepare detailed technical documentation.
    • Issue a formal declaration of conformity.

    Key Compliance Dates

    Understanding when specific rules take effect is vital. Below are the main milestones businesses should prepare for as part of their compliance planning.

    • August 12, 2026: General application of EU PPWR requirements.
    • February 12, 2029: Article 67(5) amendments to the Single-Use Plastic Directive become effective.
    • Directive 94/62/EC repealed from August 12, 2026, and Decision 97/129/EC from August 12, 2028.

    Businesses should proactively evaluate and align packaging processes with the new requirements to ensure smooth transitions.

    How 360Compliance Can Support Your EU PPWR Compliance

    Complying with complex regulations like the EU PPWR can be overwhelming. Fortunately, 360Compliance offers tailored support to help businesses meet every requirement efficiently.

    Navigating regulatory changes can be complex. At 360Compliance, our expert team provides comprehensive assistance to ensure your packaging and products meet EU PPWR requirements seamlessly. From conformity assessments and detailed technical documentation to sustainable packaging strategies, we offer complete compliance solutions. Contact us today to ensure your products remain competitive and compliant in the evolving EU market.

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