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The UAE telecoms watchdog has changed its name from the Telecommunications Regulatory Authority (TRA) to the Telecommunications and Digital Government Regulatory Authority (TDRA).
This change reflects the central role of the regulator in line with the orientation of the UAE over the next decades, which includes accelerating the pace of digital transformation and building a future based on advanced technology supported by artificial intelligence, smart cities, and a knowledge-based society and economy.
The goal of the new identify is to reflect trust, leadership, innovation and future foresight, as well as simplicity and aspiration towards customer happiness.